National Brand Development & Ongoing Marketing Partnership
MSP Corp has grown from a regional IT provider into a national Managed Service Provider through the acquisition of businesses across Canada. As the organization expanded, it faced the challenge of unifying multiple brands, websites, and marketing materials into a cohesive bilingual national identity while maintaining continuity for existing customers.
To support this growth, MSP Corp required ongoing strategic brand leadership to establish consistent standards, modernize its digital presence, and provide scalable marketing and design support across the organization.
Just a Small Sample of Our Design Work
I work with MSP Corp as a long-term creative partner, providing strategic and executional support focused on unifying and elevating the national brand. I offer support to MSP Corp’s marketing operations to design, define, and protect the brand system—ensuring consistency, clarity, and flexibility as the organization evolves.
This partnership has enabled MSP Corp to grow confidently as a national organization with a clear, professional, and recognizable brand presence. The unified brand system has helped streamline acquisitions, reduce friction during rebrands, and maintain trust with both legacy and new customers. The website and supporting digital assets now reflect MSP Corp’s scale, credibility, and technical leadership within the Canadian MSP landscape.
Today, I continue to support MSP Corp as a consultant and lead designer—providing brand stewardship, web support, and strategic guidance as the organization expands. This ongoing relationship ensures the brand remains consistent, modern, and adaptable, supporting long-term growth rather than short-term campaigns.
